1. About This Policy
VRA Event My Life Solution Private Limited ('we', 'us', 'our') operates the eventmy.life platform ('Platform'). We are committed to protecting the personal data of our users — Event Planners, Service Partners, and guests — in accordance with the Digital Personal Data Protection Act, 2023 ('DPDP Act') and other applicable Indian law.
This Policy explains what personal data we collect, why we collect it, how we use and protect it, and your rights as a Data Principal under the DPDP Act.
By creating an account or using the Platform, you consent to the practices described in this Policy. This Policy forms an integral part of our Terms & Conditions.
2. Who We Are — Our Role as Data Fiduciary
VRA Event My Life Solution Private Limited is the Data Fiduciary as defined under the DPDP Act, 2023. We determine the purposes and means by which personal data collected through the Platform is processed.
Third parties who process personal data on our behalf — such as cloud infrastructure providers, analytics services, and communications platforms — do so as Data Processors under our instructions and are bound by data processing agreements. They hold no independent right to use, retain, share, or derive benefit from your personal data beyond the specific service they are contracted to provide.
Contact us: contact@eventmy.life | eventmy.life/contact
3. Personal Data We Collect
We collect only the data necessary to operate, improve, and personalise the Platform. We do not collect or process any financial payment data. No financial transactions pass through the Platform — payments for event services are made directly between Event Planners and Service Partners outside the Platform.
3A. Event Planners
| Category | Data Points | How We Collect It |
|---|---|---|
| Identity | Full name, profile photo | Provided at registration or social login |
| Contact | Email address, mobile number | Provided at registration or OTP verification |
| Event Details | Event type, date, estimated guest count, location, budget range | Provided when creating an event or submitting a booking enquiry |
| Communications | Messages with Service Partners, group chat content | Generated through Platform messaging features |
| Invitations | Smart Invitation content, guest list (names, contacts) | Provided when using Smart Invitation feature |
| Usage & Device | Pages visited, features used, device type, browser, IP address, session timestamps | Automatically via server logs and analytics |
| Preferences | Saved vendors, search filters, communication settings | Derived from Platform activity |
3B. Service Partners
| Category | Data Points | How We Collect It |
|---|---|---|
| Identity & Business | Full name, business name, designation | Provided at registration |
| Contact | Email address, mobile number, business address, website URL | Provided at registration or profile setup |
| Profile Content | Portfolio photos and videos, service descriptions, pricing (ranges or packages), service area, capacity | Uploaded during profile creation or editing |
| Credentials (if verified) | GST number, registration certificates, licences | Optionally provided for verification badges |
| Availability | Calendar data, blocked dates, lead times | Provided through the vendor operations toolkit |
| Communications | Messages with Event Planners, booking enquiry records | Generated through Platform messaging |
| Platform Performance | Profile views, enquiry counts, response rates, rating scores | Derived from Platform activity |
| Usage & Device | Pages visited, features used, device type, browser, IP address, session timestamps | Automatically via server logs and analytics |
Note: Event My Life does not collect bank account details, card numbers, or any financial account information from Service Partners or Event Planners. Any financial arrangements between parties are conducted directly between them outside the Platform.
4. How We Collect Personal Data
We collect personal data through the following means:
- Direct collection: when you register, complete your profile, submit an enquiry, create a Smart Invitation, or use Platform messaging features.
- Automatic collection: through server logs, browser cookies, and analytics tools when you browse or use the Platform.
- From third parties: if you use social login (e.g., Google), we receive the profile data you have authorised that service to share with us.
- User-generated: when other users mention you in enquiries, reviews, or invitations.
5. Lawful Basis & Purposes for Processing
| Lawful Basis | Processing Activity |
|---|---|
| Consent | Sending marketing communications; optional analytics-based personalisation; sharing profile data in search results |
| Contractual Necessity | Creating and managing your Account; facilitating booking enquiries and the booking confirmation record (audit handshake); delivering Platform messaging features; providing the vendor operations toolkit |
| Legitimate Interest | Fraud detection and prevention; platform security monitoring; abuse detection; improving product features based on aggregate usage patterns |
| Legal Obligation | Responding to court orders, government directives, or lawful requests from competent authorities; compliance with DPDP Act obligations |
6. How We Use Your Personal Data
| Purpose | Data Used | Lawful Basis |
|---|---|---|
| Account creation and authentication | Identity, contact | Contractual necessity |
| Displaying Partner Profiles to Event Planners | Profile content, availability, performance data | Contractual necessity |
| Facilitating booking enquiries and the Booking Confirmation record | Event details, identity, contact, enquiry content | Contractual necessity |
| Platform messaging (Planner–Partner communications, group chat) | Messages, identity | Contractual necessity |
| Smart Invitation creation and delivery | Invitation content, guest list | Contractual necessity |
| Review and rating publication | Reviews submitted by users | Contractual necessity / Consent |
| Analytics and platform improvement | Usage and device data (aggregated or pseudonymised) | Legitimate interest |
| Marketing and promotional communications | Contact information, preferences | Consent (can be withdrawn at any time) |
| Fraud detection and platform security | Usage data, IP address, device identifiers | Legitimate interest / Legal obligation |
| Compliance with legal obligations | As required by competent authority | Legal obligation |
7. Data Processors — Third-Party Service Providers
We engage third-party Data Processors to provide specific technical services that support the Platform. These providers process your personal data solely on our instructions and for no other purpose. They are bound by data processing agreements that prohibit independent use, retention beyond the contracted period, or disclosure of your data to any third party.
All personal data transferred to or processed by these providers remains under Event My Life's exclusive control as Data Fiduciary. Processors have no ownership of or independent rights over your personal data.
| Processor | Role | Data Processed | Location |
|---|---|---|---|
| Amazon Web Services (AWS) | Cloud hosting — Lightsail compute, S3 storage, managed PostgreSQL database | All Platform data (stored and processed on AWS infrastructure) | India region |
| Google Analytics | Usage analytics — page views, session data, feature engagement (anonymised) | Device identifiers, anonymised usage patterns | India / EEA (Standard Contractual Clauses apply) |
| Meta (WhatsApp Business API) | Booking alert notifications and communications where users opt in via WhatsApp | Mobile number, message content (opt-in only) | India / USA |
| Email / SMS gateway (as applicable) | Transactional notifications — OTPs, booking alerts, system emails | Email address, mobile number | India |
We do not use a payment gateway for event service transactions. If subscription billing infrastructure is introduced in the future, this section will be updated and users notified in advance.
8. Data Retention
We retain personal data only for as long as necessary for the purpose it was collected, or as required by law.
| Data Category | Retention Period | Basis |
|---|---|---|
| Active Account data | Duration of Account plus 30 days after deletion request | Contractual necessity |
| Booking Confirmation records (audit handshake) | 3 years from the date of booking confirmation | Legitimate interest (dispute resolution) |
| Platform messages | 12 months from date of message (or until Account deletion, whichever is sooner) | Contractual necessity |
| Usage and analytics data | 13 months (Google Analytics standard); server logs up to 12 months | Legitimate interest |
| Smart Invitation content | Until the event date plus 90 days, then deleted unless retained by user | Contractual necessity |
| Review and rating data | Duration of Partner Profile on Platform | Contractual necessity / Legitimate interest |
| Legal compliance data | As required under applicable Indian law (e.g., IT Act, GST Act, Income Tax Act) | Legal obligation |
9. Your Rights as a Data Principal
Under the DPDP Act, 2023, you have the following rights with respect to your personal data. To exercise these rights, contact us at contact@eventmy.life or through the Platform's Account settings.
| Right | What It Means | How to Exercise |
|---|---|---|
| Right to Access | Obtain confirmation of whether we process your data and a summary of the data held | Email contact@eventmy.life or Account settings |
| Right to Correction | Have inaccurate personal data corrected | Edit via Account settings or email us |
| Right to Erasure | Request deletion of your personal data, subject to legal retention obligations | Email contact@eventmy.life with subject: 'Data Erasure Request' |
| Right to Withdraw Consent | Withdraw consent for marketing communications or optional processing at any time | Unsubscribe link in emails or Account notification settings |
| Right to Grievance Redressal | Raise a concern if you believe your data rights have been violated | Submit via https://eventmy.life/contact or email contact@eventmy.life — we will respond within 72 hours |
| Right to Nominate | Nominate a person to exercise your rights in the event of incapacity or death | Contact contact@eventmy.life with relevant documentation |
If you remain unsatisfied with our response, you may approach the Data Protection Board of India as and when established under the DPDP Act, 2023.
11. Cross-Border Data Transfers
We primarily store and process data in India using AWS India region infrastructure. Where data is processed by third-party providers with servers outside India (such as Google Analytics processing nodes in the EEA, or Meta infrastructure), we ensure appropriate safeguards are in place — including Standard Contractual Clauses and binding contractual obligations — consistent with the DPDP Act and applicable cross-border transfer frameworks.
12. Data Security
We implement technical and organisational security measures appropriate to the nature and sensitivity of the data we process. These include:
- Encryption in transit (TLS/HTTPS) for all data exchanges between your device and the Platform;
- Encryption at rest for database and file storage on AWS;
- Role-based access controls so that only authorised personnel access personal data;
- Regular security reviews and patch management of our infrastructure;
- Incident response procedures for detecting, containing, and notifying affected users of data breaches.
No security measure is infallible. In the event of a data breach affecting your rights or interests, we will notify you and the relevant authority as required under the DPDP Act.
13. Minors
The Platform is intended for users 18 years of age and older. We do not knowingly collect personal data from minors. If we become aware that data has been collected from a person under 18, we will delete it promptly. If you believe a minor has registered on the Platform, contact contact@eventmy.life immediately.
14. Reviews, Ratings & User-Generated Content
Reviews, ratings, and other User Content submitted on the Platform are associated with your profile and visible to other users. Because these represent your expression of opinion in a marketplace, they may remain visible even after Account closure, subject to our Terms & Conditions.
You may request correction or removal of your reviews through Account settings or by contacting contact@eventmy.life. We will process valid requests within 30 days.
15. Policy Changes
We may update this Policy from time to time to reflect changes in our practices, technology, or legal obligations. Material changes will be communicated via email or in-Platform notification at least 14 days before they take effect. The effective date at the top of this document reflects the most recent revision.
Continued use of the Platform after the effective date constitutes acceptance of the updated Policy.
16. Contact & Escalations
VRA Event My Life Solution Private Limited
Raise a concern or escalate: https://eventmy.life/contact | contact@eventmy.life
Email: contact@eventmy.life
Response time: Within 72 hours for acknowledgement; resolution within 30 days.
General Privacy Queries: contact@eventmy.life
Platform: eventmy.life
Last Updated: July 2025 | Version 1.1
Questions or concerns?
General enquiries
contact@eventmy.life
Grievance & escalations
contact@eventmy.life
Contact form
eventmy.life/contact
Registered office
EML Office, Attapur, Hyderabad, Telangana — 500048, India